About the Designer:
Bojana Ugresic is the visionary behind the brand—a fashion designer and stylist based in Serbia with a career spanning since 2004. Her journey began with a deep-seated curiosity about style and design, nurtured during her academic pursuits in Marketing and Brand Management. Over the years, she has collaborated with esteemed names in the creative industry, refining her craft and shaping her unique perspective on fashion.
Driven by a passion for exploring the intersections of beauty and spirituality, Bojana infuses her creations with a profound sense of elegance and soul. Her designs celebrate the female form through meticulous craftsmanship, thoughtful details, and a harmonious palette that speaks to the essence of modern femininity.
Words from the Designer:
Dear visitors and customers, thank you for visiting our website. My name is Bojana Ugresic, and I am honored to introduce myself as a fashion designer and stylist based in Serbia. My journey in the world of fashion began by an innate curiosity to explore concepts of style, beauty, and design.
During my college years studying Marketing and Brand Management, my fascination with fashion culture took root. It was during the culmination of my studies, while writing my final master’s project on fashion as mass culture and the creation of fashion brands in global markets, that my passion for fashion design solidified.
For nearly 18 years, I have had the privilege to work as a costume designer, fashion designer, and stylist, collaborating with esteemed entities such as Visual Infinity (Serbia), Ater Studio (Croatia), Artikulacija (Montenegro), Artvark (Serbia), Inspire Shoots, Creative Light Photography, Inspire Shoots, and many others. These collaborations have enriched my understanding of fashion as an art form and its practical applications.
In 2015, drawing upon my accumulated experiences, I made the decision to launch my own fashion business, embarking on a journey of creative independence. This pivotal step allowed me to refine my vision of beauty and style within the realm of fashion design.
Inspired by the universe, light, and the spirit of love, I create within my own divine world of beauty. Each piece from Bojana Ugresic Studio reflects my dedication to craftsmanship, detail, and the celebration of feminine elegance.
The storytelling concepts and topic of every collection are articulated through the trinity of the body, mind, and soul. They serve to infuse each collection and garment with a deeper sense of purpose in their creation.
With love,
Bojana
The Body
Our outer shell and the starting point of the divine journey to the inner universe of beauty and love. It is the vital piece of our being that gathers energy and fuels the life nectar within us. It is there to protect the core elements that are Mind and Soul. The Rectangle is the exact embodiment of these values; robust, stable, and firm.
The Mind
In the presence of grace-driven by love, intellect, and impulses of the outside world, the Mind captures the essence of our soul and responds to those impulses as creative forces as it is the eternal seeker for truth and love. The Triangle represents the sharpness of the mind. It is interwoven with both body and soul forming a strong connection.
The Soul
It is ultimately responsible for giving life energy to the body. It is the elixir of our being and the keeper of our inner light, which is the essence of the universe. The Circle represents the spirit of energy and infinite love. The Inner heart is connected to the spiritual and nature in eternity. Symbolizing the spiritual heaven, it evokes the blessed heart with principles of the Sun, the moon, and the stars. The elements of the body, mind, and soul.