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What I Believe

Bojana ready-to-wear fashion collection is placed in NYC. Looking for the perfect outfit, cashmere coat, dress, and NYC vibes?

Brooklyn and Once upon a time in America Brooklyn Bridge was the location for this shooting. Firstly, walking the streets of NYC during fashion week you will be inspired by the diversity. Secondly, this is a place to be if you want to observe fashion as a way of expressing personal style. So finally, a true inspiration for creating this collection came from quotes found in the book The Highly Sensitive Person.

I believe in aristocracy, though — if that is the right word. Not an aristocracy of power, based upon rank and influence, but an aristocracy of the sensitive, the considerate, and the plucky.
Its members are to be found in all nations and classes and all through the ages, and there is a secret understanding between them when they meet.
They represent the true human tradition, the one permanent victory of our queer race over cruelty and chaos. Thousands of them perish in obscurity, a few are great names.
They are sensitive to others as well as themselves. They are considerate without being fussy, their pluck is not swankiness but power to endure, and they can take a joke.” E. M. Foster, What I believe.

Each word represents a reflection of how significant values and beliefs are. Therefore, is difficult to imagine a better way of showcasing the trinity of this collection of body, mind, and soul.

Names of the looks are also carefully chosen. Inspired by the most beautiful parts of NY and its aesthetic. Reflecting its wild beauty and freedom all in one.

There is the integration of ready-to-wear looks and styles in a few essential clothing items. These items are must-haves for autumn-winter and even spring.

Let yourself be won over by tailored elegance, clean lines, a minimalist aesthetic, and a mixture of the finest fabrics: wool, cashmere, silk and tweed.  You can find a perfectly tailored suit, cashmere coat, or dress in this collection and in our studio.

The color palette is created from dark blue, salmon color, red, pink, and light tweed.

Enjoy the NYC vibes and our What I Believe collection.
Bojana Ugresic, fashion designer and creative director

What I Believe

Bojana ready-to-wear fashion collection is placed in NYC. Looking for the perfect outfit, cashmere coat, dress, and NYC vibes?

Brooklyn and Once upon a time in America Brooklyn Bridge was the location for this shooting. Firstly, walking the streets of NYC during fashion week you will be inspired by the diversity. Secondly, this is a place to be if you want to observe fashion as a way of expressing personal style. So finally, a true inspiration for creating this collection came from quotes found in the book The Highly Sensitive Person.

I believe in aristocracy, though — if that is the right word. Not an aristocracy of power, based upon rank and influence, but an aristocracy of the sensitive, the considerate, and the plucky.
Its members are to be found in all nations and classes and all through the ages, and there is a secret understanding between them when they meet.
They represent the true human tradition, the one permanent victory of our queer race over cruelty and chaos. Thousands of them perish in obscurity, a few are great names.
They are sensitive to others as well as themselves. They are considerate without being fussy, their pluck is not swankiness but power to endure, and they can take a joke.” E. M. Foster, What I believe.

Each word represents a reflection of how significant values and beliefs are. Therefore, is difficult to imagine a better way of showcasing the trinity of this collection of body, mind, and soul.

Names of the looks are also carefully chosen. Inspired by the most beautiful parts of NY and its aesthetic. Reflecting its wild beauty and freedom all in one.

There is the integration of ready-to-wear looks and styles in a few essential clothing items. These items are must-haves for autumn-winter and even spring.

Let yourself be won over by tailored elegance, clean lines, a minimalist aesthetic, and a mixture of the finest fabrics: wool, cashmere, silk and tweed.  You can find a perfectly tailored suit, cashmere coat, or dress in this collection and in our studio.

The color palette is created from dark blue, salmon color, red, pink, and light tweed.

Enjoy the NYC vibes and our What I Believe collection.
Bojana Ugresic, fashion designer and creative director

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