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The Artisan (Tvc)
I was recently part of the team gathered by Georgijević production- that created a new campaign for a Croatian premium London dry gin the Artisan gin. This spirit drink is made of 14 organic plants, which are locally sourced and hand-picked in collaboration with family farmers in Croatia. My job was to put together styling elements combined with the design of the costume. The main goal was that models through the whole aesthetic of their wardrobe style and appearance reflect the amazing design of the bottle. If I would be more precise, the campaign goal was to present this beautiful bottle and high-quality gin, which won a silver award at the prestigious IWSC competition with 93/100 points. For those who aren’t familiar with it, IWSC is the world’s largest and most influential international spirit awards company.
I have chosen to collaborate with Kigili https://www.kigili.com/, the men’s clothing brand in Turkey-and I was right when I decided to take a tuxedo, shirt, and shoes from their offer. Elegance met modern glamour, and for the rest of the cast, we also followed that aesthetic in detail. Cufflinks were part of the Bojana studio and since we have chosen bronze and black – a mix of the colors reflected the corporate identity of the Artisan. For the main female character, I have decided to design the dress in satin which would reflect the same time design of the bottle and in the most attractive and elegant way represent the waves and curves of the lines that collided with the product and female body.
I am always happy to collaborate with such an enthusiastic and positive crew and it was truly a pleasure to participate in the creation of the whole campaign from my angle. With a team of 19 members, we did an all-day shoot at the Hyatt Hotel in Belgrade, where we shot material for three required video commercials and a set of product photos. I hope you will enjoy these videos and that this will be the brand that you will support in the future.
Client: The Artisan
Brand: The Artisan Gin
Production: Georgijević Production
Director and Dop: Miroslav Georgijević
Gaffers: Dzoni
Special Thanks: Dzoni
Dress Designer: Bojana Ugrešić
Stylist: Bojana Ugrešić
Hair Stylist: Đurđica Ivanović
Makeup Artist: David
Assistant: Snežana Ignjatović, Darko Curguz, Danka Georgijević
Model(s): Ana Kostić, Marko Milanović, Milica Bojović, Aleksandra Ugljevičanin, Milena Rakočević, Igor Uzunović, Zoran Novaković
