The New Tvc for the Croatian chain of silverware Argentum is set in the castle Sveti Kriz Zacretje in Croatia. Castle keeps cultural monuments and an impressive collection of artworks from European and Croatian artists, which have been collected for centuries. The glamorous interior which always lends a unique atmosphere was an inspiration for the director. The distinctive character of the place demanded a special occasion look and contemporary jewelry design ideas.

In the studio and during meetings with clients and production, we have decided that in our atelier we will make a glamorous blue gown, and that shade of royal blue would perfectly reflect actresses’ eyes along with the jewelry. Ornela Vistica, a famous Croatian actress is featured in TVC.

TVC has produced in Ater studio Croatia and directed by Aleksandar Kerekes Keki. The main hair stylist is Katica Topic and the Makeup artist is Ana Rajić.