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Luštica Bay - Making of Tvc - Bojana Ugresic
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Luštica Bay – Making of Tvc

Almost traditionally, working in summer for the past few years brings the project to Montenegro. That means new energy, and space to discover the wild beauty of this country. That is always inspiring. In the summer ‘19, I worked as s stylist for Lustica Bay video with a great team and New Entertainment production. My impression of the Chedi hotel where we were accommodated is that the service is perfect.  Stuff is really kind and open.

Also, I am happy that through video and photo shooting we have managed to illustrate the beauty of Lustica Bay at its finest. It was important to me to keep the easy and elegant vibe in the styling while choosing the elements of clothing as stylist and fashion designer on this shoot – giving the total fashionable French coast look. Zara, Sisley, Mexx, Benetton, Massimo Dutti, Gant, Aldo, and Beosport were the places where I found styling elements for the male models. For the ladies and children, I have chosen clothing and accessories from Zara, Oysho, Bershka, Stradivarius, Beosport, Monsoon, Aldo, Accessorise, Sisley, Benetton, Reserved, and some of the elements were designed in Bojana atelier so you can see light, cotton baby blue dress on the girl in the video, which is custom made for this shooting. Sunglasses are an essential piece of the summer look I have chosen from Yason optic. I have selected some D&G, Persol, and Ray-Ban eyewear this time. You may find more about the atmosphere and part of the campaign in this post. I hope you will enjoy everything we as a team have prepared for you.


Gotovo tradicionalno, radno leto poslednjih nekoliko godina donosi sjajan projekat u Crnoj Gori koji najavljuje dolazak nove energije i prostor za istraživanje divlje lepote crnogorskog primorja. Ovog puta, sam imala priliku da leto 2019. obojim posetom poluostrvu Luštica i da budem angažovana kao stilista na videu I promo fotografisanju Luštica Bay kampanje-sa sjajnim timom I New Entertainment produkcijom. Sjajna usluga u hotelu Chedi gde smo bili smešteni, ljubazni i predusretljivi ljudi, kao i lepote same Luštice ostavile su krajnje pozitivan utisak i u konačnici kroz photo I video materijal smo preneli deo lepote ovog kompleksa gde je letovanje zaista pravi odmor. Kada je estetika u pitanju, priblizili smo se ležernosti i eleganciji francuske obale I modnog stila prepoznatljivog za ovu priču-a Luštica zaista ostavlja utisak mondenskog mesta u kojem je sve na umeren i otmen način predstavljeno uz akcenat na detalje koji kreiraju priču. Prilikom odabira stajlinga, kao stilista I dizajner za photo I video shooting, bilo mi je bitno da zadržim dozu ležernosti i elegancije prilikom predstavljanja svih odevnih komada potrebnih za jedan odmor. Želeli smo da sve izgleda elegantno i da tonom jednostavnosti reflektuje lakoću života i odmor u punom smislu. Kod kreiranja stajlinga za muškog modela komade sam pronašla u Zari, Sislley, Mexx-u, Beosport, Benetton, Massimo Dutti, obuća je bila pretezno Gant, i Aldo-u Odevne komade i asesoare za dame i decu sam pronalazila u Zari, Oysho, Bershka, Stradivarius, Beosport, Monsoon, Aldo, Accessorise, Sisley, Benetton, Reserved prodavnicama a pojedine odevne komade smo izradili u Bojana ateljeu-kao sto je pamucna, lezerna I elegantna plava haljina na modelu. Naočare sam odabrala u optici Yason, a ovog puta smo se odlucili da to budu D&G, Persol I Ray Ban komadi. Svim ovim brendovima i mom timu bih htela da se zahvalim na dugogodišnjoj uspesnoj saradnji. Vise o samoj atmosferi I delovima kampanje mozete pogledati u samom postu i na fotografijama, a verujem da će Vam brojni od odevnih komada privući pažnju

Making of photography:

Project: VIDEO CAMPAIGN
Client: LUSTICA BAY
Production: New Entertainment office
Agency: M2Communications
Director of Photography: Danijel Stavro Girzid
Director and Dop: Dp and Postproduction: Daniel Stavro
Making of photographer: Rale Radovic, Sasa Nikolic
Director: Stefan Krasic
Stylist: Bojana Ugrešić
Assistant: Akos Pajdusak
Dron: Ilija Peric
Locations: Lustica Bay, Montenegro
Special Thanks: United Colors of Benetton, Sisley, Yason, Beosport, Sting Urban Store, Aldo Shoes, Monsson, Accesorisse, Oysho, Stradivarius
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