What can be noticed at first are lovely and rich materials, used for making of maxi dresses for special occasions. „Silk, organdie, muslin in fluttering and rich layers of milky white, powdery pink and lipstick red produce the image of a woman, reflecting strength that can be symbolically presented by duality and unity of femininity and strength at the same time. Fine materials, long silhouettes, sensual depicting of female curves and balancing with draped elements, merging around female figure bring the collection together,“ Bojana Ugrešić said. The inspiration for creating of this collection was nature in all its shapes and forms, which is why the sun and water, as well as elements of the beautiful exterior in Montenegro along with several vibrant garments, represent the perfect environment for this story. The campaign for this collection was done within the period of five days, while video and photographs depict the atmosphere of Petrovac, Sveta Nedelja island, Reževići, Perast, Big Beach, and Our Lady of the Rocks in the best light possible. All the details of the campaign for the spring/summer collection for 2018 will be available on the website www.bojanaugresic.com as of September.
Bojana Ugrešić the Fashion Designer and Stylist from Novi Sad chose Montenegro as a location for the shooting photographs for promotional material for the collection Spring/ Summer 2018. The collection was inspired by Beauty and femininity. By using gracious and elegant forms of five types of silk and the finest natural fabrics, she interprets the connection between soul, body, and mind as elements of a trinity, enveloping all parts of the campaign, as well brand’s values.
I am inspired by the scope of light and universe, beauty, art coming from various
sources, range of sea ports and strength of human soul. I feel completely fulfilled by travels, nature outings and time spent with people I love.
Bojana Ugrešić has MSc in Economics, she graduated from the department of Marketing. By working as a creative director on fashion campaigns and fashion week events, as well as a stylist, and designer, she had the opportunity to learn a lot about this business from various angles in the past 12 years. She would like to position her fashion brand in the region with the help of her team.