The New TVC for the Croatian chain of silverware Argentum is set in the castle Sveti Kriz Zacretje in Croatia. Castle keeps cultural monuments and an impressive collection of artworks from European and Croatian artists that have been collected for centuries. A glamorous interior that always lends a unique atmosphere, was an inspiration for the director. The distinctive character of the place demanded a special occasion look and contemporary jewelry design ideas. In the studio and during meetings with clients and production, we have decided that in our atelier we will make a glamorous white silk satin gown with a please cape from our SS18 collection. Symbolizing the white rose flower that reflects the essence and the power of love and new beginnings along with the jewelry shapes ultimate elegance and femininity. Ornela Vistica, a famous Croatian actress is featured in TVC. TVC has produced in Ater studio Croatia and directed by Aleksandar Kerekes Keki. The main hair stylist is Katica Topic and the Makeup artist is Ana Rajic